2waytraffic

2waytraffic
Company typeIn-name-only unit of Sony Pictures Television
IndustryInteractive entertainment
Television production
Founded2004 (2004)
FoundersKees Abrahams
Unico Glorie
Taco Ketelaar
Henk Keilman
Defunct2009 (only in few countries)
FateConsolidated into Sony Pictures Television into one main unit
Headquarters,
Number of locations
7 offices
Area served
Worldwide
ServicesTelevision production
Broadcast syndication
Light entertainment
Online games
Website development
Mobile marketing
Mobile entertainment
Revenue29,308,539 (2006)
4,436,233 (2006)
2,923,396 (2006)
Total assets301,747,019 (2006)
Total equity104,014,193 (2006)
OwnerSony Pictures Entertainment
Number of employees
150 (2006)
ParentSony Pictures Television
Divisions2waytraffic Mobile
Subsidiaries2waytraffic International
WebsiteSony Pictures Television

2waytraffic was a television production company based in Hilversum, Netherlands. It was established in 2004 by former Endemol executives Kees Abrahams, Unico Glorie, Taco Ketelaar, and Henk Keilman. It currently has offices in London, New York, Budapest, Stockholm, and Madrid.

2waytraffic also produced a number of phone-in quiz shows such as Play, Garito and Game On, where viewers could call to a premium-rate phone number for a theoretical chance to earn cash prizes.[1][2][3]

  1. ^ sbsbelspel (2008-02-28), Garito informatie (gemaakt bij 2waytraffic), retrieved 2016-01-23
  2. ^ sbsbelspel (2008-02-27), Game on informatie (gemaakt bij 2waytraffic), retrieved 2016-01-23
  3. ^ sbsbelspel (2008-02-27), Play informatie (gemaakt bij 2waytraffic), retrieved 2016-01-23