Jaguar Cars

Jaguar (marque)
Product typeCars
OwnerJaguar Land Rover (since 2013)[1]
Produced byJaguar Land Rover
CountryUnited Kingdom
IntroducedSeptember 1935 (1935-09)
Related brandsLand Rover
MarketsWorldwide
Previous ownersJaguar Cars Limited
Tagline"The Art of Performance"
Websitejaguar.com
Jaguar Cars Limited
FormerlySS Cars
(1933–1945)
Company type
IndustryAutomotive
PredecessorSwallow Sidecar Company
Founded26 October 1933 (1933-10-26)
FounderWilliam Lyons
FateCar manufacturing merged with Land Rover in 2013 as Jaguar Land Rover
Headquarters,
England
Parent

Jaguar (UK: /ˈæɡjuər/, US: /ˈæɡwɑːr/) is the luxury vehicle brand of Jaguar Land Rover,[1][2] a British multinational car manufacturer with its headquarters in Whitley, Coventry, England. Jaguar Cars was the company that was responsible for the production of Jaguar cars until its operations were fully merged with those of Land Rover to form Jaguar Land Rover on 1 January 2013.

Jaguar's business was founded as the Swallow Sidecar Company in 1922, originally making motorcycle sidecars before developing bodies for passenger cars. Under the ownership of SS Cars, the business extended to complete cars made in association with Standard Motor Company, many bearing Jaguar as a model name. The company's name was changed from SS Cars to Jaguar Cars in 1945. A merger with the British Motor Corporation followed in 1966,[3] the resulting enlarged company now being renamed as British Motor Holdings (BMH), which in 1968 merged with Leyland Motor Corporation and became British Leyland, itself to be nationalised in 1975.

Jaguar was spun off from British Leyland and was listed on the London Stock Exchange in 1984 until it was acquired by Ford in 1990.[4] Since the late 1970s, Jaguar manufactured cars for the Prime Minister of the United Kingdom,[5][6][7] the most recent prime ministerial car delivery being an XJ (X351) in May 2010.[8][9][10] The company also held royal warrants from Queen Elizabeth II and Prince Charles.[11]

Ford owned Jaguar Cars, also buying Land Rover in 2000, until 2008 when it sold both to Tata Motors. Tata created Jaguar Land Rover as a subsidiary holding company. At operating company level, Jaguar Cars was merged in 2013 with Land Rover to form Jaguar Land Rover as the single design, manufacture, sales company, and brand owner for both Jaguar and Land Rover vehicles.

Since the Ford ownership era, Jaguar and Land Rover have used joint design facilities in engineering centres at Whitley in Coventry and Gaydon in Warwickshire and Jaguar cars have been assembled in plants at Castle Bromwich and Solihull. On 15 February 2021, Jaguar Land Rover announced that all cars made under the Jaguar brand will be fully electric by 2025.[12]

Jaguar cars bonnet mascot
  1. ^ a b "Trade mark number UK00000625805". Intellectual Property Office. Government of the United Kingdom. Retrieved 24 January 2018.
  2. ^ "Jaguar Land Rover 2012 Overview" (PDF). Jaguar Land Rover. 14 June 2012. Archived from the original (PDF) on 2 February 2013.
  3. ^ "Jaguar Group of companies is to merge with The British Motor Corporation Ltd., as the first step towards the setting up of a joint holding company to be called British Motor (Holdings) Limited." Official statement released at press conference at the Great Eastern Hotel, London, 1966.
  4. ^ "The Years 1989 to 1996". Jaguar Cars Ltd. Archived from the original on 24 June 2009. Retrieved 19 June 2009.
  5. ^ "World's Prime Minister & President Cars – Official State Cars". Select Car Leasing. 7 February 2017. Retrieved 31 August 2019.
  6. ^ "The many cars of Boris Johnson – and other British MPs". Motoring Research. 23 July 2019. Retrieved 31 August 2019.
  7. ^ "UK Prime Minister Cars Over The Years". Vanarama. 2022. Retrieved 25 March 2023.
  8. ^ "Cameron gets a new Jag to go with the new job – Autoblog UK". Uk.autoblog.com. 13 May 2010. Archived from the original on 23 April 2012. Retrieved 30 November 2010.
  9. ^ "Rule Britannia! PM's New Jaguar : Automobiles De Luxe | The Great Marques". Automobilesdeluxe.tv. 19 May 2010. Archived from the original on 22 May 2010. Retrieved 24 January 2011.
  10. ^ "Bomb-proof luxury Jaguar for David Cameron". Expressandstar.com. 16 February 2011. Archived from the original on 21 February 2011. Retrieved 28 June 2015.
  11. ^ "The Royal Warrant Holders' Association – Directory of Royal Warrant Holders". Archived from the original on 12 December 2007. Retrieved 24 December 2007.
  12. ^ "Jaguar car brand to be all-electric by 2025". BBC News. 15 February 2021. Retrieved 15 February 2021.