SAIC-GM-Wuling

SAIC-GM-Wuling Automobile
Native name
上汽通用五菱汽车股份有限公司
TypeJoint venture
IndustryAutomotive
Founded18 November 2002 (2002-11-18)
Headquarters
Area served
China
Indonesia
Key people
  • Shen Yang (General Manager)[1]
  • Raymond Bierzynski (Executive vice president)[2]
ProductsMini-trucks, microvans, passenger cars
BrandsWuling
Baojun
Owners[3]
Number of employees
20,000[4]
SubsidiariesBaojun
SGMW Motor Indonesia
SGMW Motor Hong Kong
SGMW Motor Macau
Etsong Vehicle Manufacturing
Websitesgmw.com.cn

SAIC-GM-Wuling Automobile (上汽通用五菱汽车股份有限公司 and abbreviated as SGMW) is a joint venture between SAIC Motor, General Motors, and Liuzhou Wuling Motors Co Ltd. Based in Liuzhou, Guangxi Zhuang Autonomous Region, in southwestern China, it makes commercial and consumer vehicles sold in China under the Wuling and Baojun marques, respectively. A major mass-volume producer in the Chinese interior, in 2011 SGMW sold 1,286,000 vehicles in China, 1,445,000 in 2012, and aims to sell 2 million cars annually.[5] Its offerings range in price from US$5,000 to US$10,000.[6]

SGMW is one of the largest manufacturers of microvans in China. Known as mianbao che (面包车), or “bread box cars,” these pint-size commercial vehicles are no larger than a compact car and have sold well in the poorer interior.[7] One of its popular microvans is the Wuling Sunshine. Selling more than 450,000 units per year,[8] SGMW has claimed no one model outsells it in China.[9]

Wuling brand logo

Both SGMW and Liuzhou Wuling Automobile Industry Co. Ltd. use the Wuling brand name and the red, five-diamond "W" logo.

  1. ^ Cite error: The named reference GM-Media_2010-07-18 was invoked but never defined (see the help page).
  2. ^ Cite error: The named reference GM-Media_2012-10-12 was invoked but never defined (see the help page).
  3. ^ Cite error: The named reference GM-China_about was invoked but never defined (see the help page).
  4. ^ Raghav Narsalay, Ryan T Coffey, Cherry Lu Cui and John Gong (2012). "SGM Wuling: Bringing affordable vehicles to low-income consumers" (PDF). Accenture.CS1 maint: multiple names: authors list (link)
  5. ^ For 2011 production figures and goal of 2 million units annually, see "Chevrolet Lechi to Be Sold Under Baojun Brand in China". GM Media: China (News release). General Motors. 15 August 2012.
    • For 2012 production figures, see "About GM China". gmchina.com. 2013. Archived from the original on 4 October 2013. Retrieved 1 October 2013.
  6. ^ For $5,000 microvan, see Samilton, Tracy (18 February 2010). "GM's $5,000 Minivan, A Hit In China". npr.org. National Public Radio. Retrieved 12 October 2013.
  7. ^ For "bread box cars," see Webb, Alysha (24 November 2012). "To see the future for GM in China look at the SAIC-GM-Wuling joint venture". chinaev.wordpress.com ("Alysha Webb's ChinaEV Blog"). Retrieved 8 October 2013. In late 2010, however, GM boosted its share to 44%, leaving Wuling with 5.9%.
  8. ^ Cite error: The named reference BBC_2007-05-17 was invoked but never defined (see the help page).
  9. ^ Cite error: The named reference GM-China_SGMW was invoked but never defined (see the help page).