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EMG, Inc. is the current legal name of a company based in Santa Rosa, California that manufactures guitar pickups and EQ accessories. Among guitar and bass accessories, the company sells active humbucker pickups, such as the EMG 81, the EMG 85, the EMG 60, and the EMG 89. They also produce passive pickups such as the EMG-HZ Series, which include SRO-OC1's and SC Sets. There is also a series geared towards a more traditional and passive sound known as the X series.
Their active pickups are most popular among hard rock and metal artists such as Metallica, Slayer, Zakk Wylde, Sepultura, Judas Priest, Exodus, Emperor, Cannibal Corpse, Children of Bodom, Death Angel, Cryptopsy, Malevolent Creation and Primus but also used by others such as Prince, Vince Gill, Kyle Sokol, Steve Winwood, Steve Lukather and David Gilmour.