Generalist channel

A generalist channel is a television or radio channel whose target audience is not confined to a particular set of people, but instead aims to offer a wide range of programs and program genres to a diverse general public.^[1]^[2]^[3] The term is mainly used in European countries;^[4] in other countries, similar terms such as "general entertainment" is used instead. In radio, this is sometimes referred to as "full-format programming".

^ Chris Forrester. "A Blisteringly Good Year For Europe". SatMagazine. ... analysis of the range of channels available by genre. Among the channels available in Europe in 2008, generalist channels offering a mixture of different programme genres still represent the largest category: 376 channels of this kind are available.
^ "COMMISSION DECISION of 10 May 2000 relating to a proceeding pursuant to Article 81 of the EC Treaty (Case IV/32.150 — Eurovision)". Official Journal of the European Communities. 2000-06-24. Again, there would normally be one or two generalist channels with mass appeal programming, and further commercial channels which looked more specifically for niches in the market.
^ Dr. Karol Jakubowicz. "Public service broadcasting: a new beginning, or the beginning of the end?" (PDF). [...]: anything beyond the 1960s model of "one-size-fits-all" traditional generalist channels addressed to the entire population of a country.
^ Gunn Sara Enli (2013). "Defending Nordic Children Against Disney: PBS Children's Channels in the Age of Globalization" (PDF). Nordicom Review 34 (2013) 1, pp. 77-90. While the European public broadcasters are generalist channels, meaning that they offer mixed programming and aim to attract all target groups, the US public broadcaster offers more specific programming. Generally speaking, European public broadcasters compete with commercial channels in all genres, including entertainment and sports, while PBS in the US has targeted two specific audience segments: children and business people.

[satmagazine347146356-1] Chris Forrester. "A Blisteringly Good Year For Europe". SatMagazine. ... analysis of the range of channels available by genre. Among the channels available in Europe in 2008, generalist channels offering a mixture of different programme genres still represent the largest category: 376 channels of this kind are available.

[2] "COMMISSION DECISION of 10 May 2000 relating to a proceeding pursuant to Article 81 of the EC Treaty (Case IV/32.150 — Eurovision)". Official Journal of the European Communities. 2000-06-24. Again, there would normally be one or two generalist channels with mass appeal programming, and further commercial channels which looked more specifically for niches in the market.

[3] Dr. Karol Jakubowicz. "Public service broadcasting: a new beginning, or the beginning of the end?" (PDF). [...]: anything beyond the 1960s model of "one-size-fits-all" traditional generalist channels addressed to the entire population of a country.

[4] Gunn Sara Enli (2013). "Defending Nordic Children Against Disney: PBS Children's Channels in the Age of Globalization" (PDF). Nordicom Review 34 (2013) 1, pp. 77-90. While the European public broadcasters are generalist channels, meaning that they offer mixed programming and aim to attract all target groups, the US public broadcaster offers more specific programming. Generally speaking, European public broadcasters compete with commercial channels in all genres, including entertainment and sports, while PBS in the US has targeted two specific audience segments: children and business people.

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