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Stance (brand)

Stance
Company typeDelaware C Corporation
IndustryClothing
Founded2009 (2009)
HeadquartersSan Clemente, California
Key people
Jeff Kearl
(Chairman & CEO)
John Wilson
(President)
ProductsSocks, underwear, T-Shirts
Revenueest. $180 million (2015)[1]
WebsiteStance.com

Stance is an American sock, underwear and T-Shirt brand founded in December 2009. Stance is headquartered in San Clemente, California. As of March 2015, the company had sold over 36 million pairs of socks and raised over $115 million from investors.[2]

In early January 2015, Stance began raising $50 million to fund their expansion into the underwear market.[3] In April 2016, Stance raised an additional $30 million in a funding round that valued Stance at $400 million and was led by Mercato Partners and included August Capital, Kleiner Perkins Caufield & Byers, Menlo Ventures, Shasta Ventures, and Sherpa Capital as returning investors.[4][5]

MLB player Francisco Lindor wearing Stance socks on field during a game
MLB player Francisco Lindor wearing Stance socks on field during a game

MLB player Francisco Lindor wearing Stance socks on field during a game

Stance was named the official sock of the NBA and MLB in April 2015 and May 2016, respectively.[6][7]

The company has 18 US retail stores in Irvine, Las Vegas, Cabazon, Livermore, Los Angeles, Miami, New York City, Orlando, Portland, Salt Lake City, San Clemente, San Diego, Tulalip, New Jersey, Chicago, and Minnesota. In October 2018, Stance opened their first International store in Covent Garden, London, England.

  1. ^ "Sock Maker Raises $30M".
  2. ^ "How Stance Socks' Innovative Approach Led to its NBA Deal". sneakershouts.com. 2016-04-26. Retrieved 2016-05-04.
  3. ^ "Luxury-Socks Startup Stance Raises $50M to Expand Into Underwear". Wall Street Journal. 2015-03-03. Retrieved 2015-03-15.
  4. ^ DiMartino, Mediha (2016-05-02). "Sock Maker Raises $30M". Orange County Business Journal. Retrieved 2017-02-21.
  5. ^ "Stance valued at $400M with $30M Series D". Pitchbook. 2016-05-02. Retrieved 2017-02-21.
  6. ^ "NBA Agrees Licensing Deal with Stance Socks As League Official Sock". ESPN. 2015-04-27.
  7. ^ "Stance signs deal with MLB to be official sock provider". ESPN. 2016-05-24.