Fenty Beauty

Fenty Beauty LLC
FENTY BEAUTY
IndustryCosmetics
FoundedSeptember 8, 2017 (2017-09-08)
FounderRobyn Rihanna Fenty
Headquarters425 Market Street, 19th Floor, ,
California, United States
Area served
Worldwide
Key people
Rihanna (Founder, CEO, Owner),
Jahleel Weaver (Creative Director)
ProductsCosmetics
OwnerRobyn Rihanna Fenty (50%)
LVMH (50%)
Number of employees
200
ParentKendo Holdings
LVMH
Fenty Corp
Websitefentybeauty.com

Fenty Beauty (stylized as FEИTY BEAUTY) is a cosmetics brand by Rihanna, that was launched on September 8, 2017. Popular for its broad inclusivity across various skin tones, its Pro Filt'R foundation became high-demand upon first release. The original foundation launch included 40 shades, and has since expanded to 50. The inclusion of Fenty Beauty concealer includes 50 shades, offering a wide variety for all skin types.