Nike, Inc.

Nike, Inc.
FormerlyBlue Ribbon Sports, Inc. (1964–1971)
Company typePublic
FoundedJanuary 25, 1964 (1964-01-25)
HeadquartersNike World Headquarters
Unincorporated Washington County near Beaverton, Oregon, U.S. (Beaverton postal address)
Area served
Key people
RevenueIncrease US$51.22 billion (2023)
Decrease US$5.92 billion (2023)
Decrease US$5.07 billion (2023)
Total assetsDecrease US$37.53 billion (2023)
Total equityDecrease US$14.00 billion (2023)
Number of employees
c. 83,700 (May 2023)
Footnotes / references

Nike, Inc.[note 1] (stylized as NIKE) is an American athletic footwear and apparel corporation headquartered near Beaverton, Oregon, United States.[5] It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$46 billion in its fiscal year 2022.[6][7]

The company was founded on January 25, 1964, as "Blue Ribbon Sports", by Bill Bowerman and Phil Knight, and officially became Nike, Inc. on May 30, 1971. The company takes its name from Nike, the Greek goddess of victory.[8] Nike markets its products under its own brand, as well as Nike Golf, Nike Pro, Nike+, Nike Blazers, Air Force 1, Nike Dunk, Air Max, Foamposite, Nike Skateboarding, Nike CR7,[9] and subsidiaries including Air Jordan and Converse (brand). Nike also owned Bauer Hockey from 1995 to 2008, and previously owned Cole Haan, Umbro, and Hurley International.[10] In addition to manufacturing sportswear and equipment, the company operates retail stores under the Niketown name. Nike sponsors many high-profile athletes and sports teams around the world, with the highly recognized trademarks of "Just Do It" and the Swoosh logo.

As of 2024, it employed 83,700 people worldwide.[11] In 2020, the brand alone was valued in excess of $32 billion, making it the most valuable brand among sports businesses.[12] Previously, in 2017, the Nike brand was valued at $29.6 billion.[13] Nike ranked 89th in the 2018 Fortune 500 list of the largest United States corporations by total revenue.[14] The company ranked 239th in the Forbes Global 2000 companies in 2024.

  1. ^ Kish, Matthew (November 15, 2023). "Nike shuffles top executives, names new heads of innovation, design, marketing and technology". oregonlive. Retrieved March 1, 2024.
  2. ^ "US SEC: 2023 Form 10-K NIKE, Inc". U.S. Securities and Exchange Commission. July 20, 2023.
  3. ^ "Nike is pronounced Nikey, confirms guy who ought to know". The Independent. June 2, 2014. Archived from the original on June 21, 2022. Retrieved July 20, 2021.
  4. ^ "It's official: Nike rhymes with spiky – and you're saying all these wrong too". the Guardian. June 3, 2014. Retrieved January 13, 2023.
  5. ^ "Contact Nike, Inc". Nike, Inc. Archived from the original on June 30, 2021. Retrieved June 29, 2021.
  6. ^ "Nike annual revenue worldwide 2022". Statista. Retrieved February 19, 2023.
  7. ^ Sage, Alexandria (June 26, 2008). "Nike profit up but shares tumble on U.S. concerns". Reuters. Retrieved July 10, 2008.
  8. ^ Levinson, Philip. "How Nike almost ended up with a very different name". Business Insider. Retrieved June 7, 2017.
  9. ^ "Nike CR7". Nike, Inc.
  10. ^ "Nike sells Bauer Hockey for $200 Million". The Sports Network. February 21, 2008. Archived from the original on February 25, 2008. Retrieved June 2, 2008.
  11. ^ "Nike (NKE)". Forbes. Retrieved June 30, 2024.
  12. ^ "Most Valuable Apparel Brand? Nike Just Does It Again". Brand Finance. Retrieved September 12, 2020.
  13. ^ "The World's Most Valuable Brands 2017: 16. Nike". Forbes. Retrieved September 27, 2017.
  14. ^ "Fortune 500 Companies 2018: Who Made the List". Fortune. Archived from the original on November 10, 2018. Retrieved November 10, 2018.

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