Super Bowl XLIV

Super Bowl XLIV
Super Bowl XLIV logo
1234 Total
NO 061015 31
IND 10070 17
DateFebruary 7, 2010
StadiumSun Life Stadium, Miami Gardens, Florida
MVPDrew Brees, quarterback[1]
FavoriteColts by 5[2][3]
RefereeScott Green
Attendance74,059[4]
Current/Future Hall of Famers
Colts: Bill Polian (general manager), Peyton Manning
Ceremonies
National anthemCarrie Underwood[5]
Coin tossEmmitt Smith, representing the 2010 Pro Football Hall of Fame class
Halftime showThe Who
TV in the United States
NetworkCBS
AnnouncersJim Nantz, Phil Simms, Steve Tasker and Solomon Wilcots
Nielsen ratings45.0 (national)[6]
56.3 (New Orleans)
54.2 (Indianapolis)
US viewership: 106.5 million est. avg., 153.4 million est. total[7]
Market share68 (national)
82 (New Orleans)
80 (Indianapolis)
Cost of 30-second commercial$2.5 – $2.8 million[8]
Radio in the United States
NetworkWestwood One
AnnouncersMarv Albert, Boomer Esiason, James Lofton and Mark Malone

Super Bowl XLIV was an American football game between the National Football Conference (NFC) champions New Orleans Saints and the American Football Conference (AFC) champions Indianapolis Colts to decide the National Football League (NFL) champion for the 2009 season. The Saints defeated the Colts by a score of 31–17, earning their first Super Bowl win. The game was played at Sun Life Stadium (now Hard Rock Stadium) in Miami Gardens, Florida, for the fifth time (and in South Florida for the tenth time), on February 7, 2010, the latest calendar date for a Super Bowl yet.

This was the Saints' first Super Bowl appearance and the fourth for the Colts franchise, their second appearance in four seasons. The Saints entered the game with a 13–3 record for the 2009 regular season, compared to the Colts' 14–2 record. In the playoff games, both teams placed first in their respective conferences, marking the first time since Super Bowl XXVIII (16 years previously) that both number-one seeds have reached the Super Bowl. The Colts entered the Super Bowl off victories over the Baltimore Ravens and New York Jets, while the Saints advanced after defeating the previous year's runners up the Arizona Cardinals and then overcoming the Minnesota Vikings in the Conference Championship. It was also the first time both teams started with a 13-game winning streak.

Down 10–6 at halftime of Super Bowl XLIV, in what many consider the turning point of the game, New Orleans recovered a surprise onside kick on the second half kickoff, then took their first lead of the game on Pierre Thomas's 16-yard touchdown reception. The Colts responded with Joseph Addai's 4-yard touchdown run to regain the lead at 17–13. The Saints then scored 18 unanswered points, including Tracy Porter's 74-yard interception return for a touchdown, to clinch the victory. New Orleans quarterback Drew Brees, who completed 32 of 39 passes for 288 yards and two touchdowns, was named the Super Bowl MVP.[1][9] His 32 completions tied a Super Bowl record set by Tom Brady in Super Bowl XXXVIII.

The live broadcast of the game on CBS was watched by an average U.S. audience of 106.5 million viewers, making it then the most-watched Super Bowl.[7] The National Anthem was sung by Carrie Underwood, and the halftime show featured the British rock band The Who. Super Bowl XLIV was the last Bowl to have a uniquely designed logo as its predecessors had: starting with Super Bowl XLV, the logo was permanently settled to bear the Vince Lombardi Trophy and the Roman numerals denoting the edition of the game. This is also the earliest Super Bowl in which neither team has since re-appeared.

  1. ^ a b "Brees selected as Super Bowl MVP". National Football League. February 7, 2010. Retrieved February 8, 2010.
  2. ^ DiNitto, Marcus (January 25, 2015). "Super Bowl Betting History – Underdogs on Recent Roll". The Sporting News. Retrieved February 4, 2015.
  3. ^ "Super Bowl History". Vegas Insider. Retrieved February 4, 2015.
  4. ^ "Super Bowl Winners". NFL.com. National Football League. Retrieved February 4, 2015.
  5. ^ "Underwood, Latifah sing at Super Bowl". ESPN.com. Associated Press. January 28, 2010.
  6. ^ "CBS Sports Coverage of Super Bowl XLIV Is Most-Watched Program In Television History". TVbytheNumbers.com. February 8, 2010. Archived from the original on February 11, 2010. Retrieved February 10, 2010.
  7. ^ a b Cite error: The named reference NielsenBlog was invoked but never defined (see the help page).
  8. ^ Fredrix, Emily (January 11, 2010). "Super Bowl Commercial Prices Fall For Second Time EVER". The Huffington Post. Retrieved February 8, 2010.
  9. ^ Battista, Judy (February 7, 2010). "Champs? The Saints, Dat's Who". The New York Times. Retrieved February 8, 2010.