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The mainstream is the prevalent current thought that is widespread.
It includes all popular culture and media culture, typically disseminated by mass media. This word is sometimes used in a pejorative sense by subcultures who view ostensibly mainstream culture as not only exclusive but artistically and aesthetically inferior.
It is to be distinguished from subcultures and countercultures, and at the opposite extreme are cult followings and fringe theories.
In the United States, mainline churches are sometimes referred to synonymously as "mainstream."
- ^ American Heritage Dictionary of the English Language, Fifth Edition (2011) (defining "mainstream" as "The prevailing current of thought, influence, or activity).
- ^ American Heritage Dictionary of the English Language, Fifth Edition (2011) (defining "prevailing" as "Generally current; widespread...").
- ^ Pysnakova, Michaela. "Understanding the Meaning of Consumption of Everyday Lives of 'Mainstream' Youth in the Czech Republic" in New Perspectives on Consumer Culture Theory and Research, p. 64 (Pavel Zahrádka and Renáta Sedláková eds. Cambridge Scholars Publishing, 2013).
- ^ Caldwell, John. "Faith in school: as mainstream churches continue to wrestle with homosexuality, some religious colleges are taking an increasingly welcoming attitude toward gay students", The Advocate September 2, 2003
- ^ Baer, Hans A. "Black Mainstream Churches; Emancipatory or Accommodative Responses to Racism and Social Stratification in American Society?" Review of Religious Research Vol. 30, No. 2 (Dec., 1988), pp. 162-176