"Make America Great Again" or MAGA () is a campaign slogan used in American politics popularized by Donald Trump in his successful 2016 presidential campaign. Ronald Reagan used the similar slogan "Let's Make America Great Again" in his successful 1980 presidential campaign. Bill Clinton also used the phrase in speeches during his successful 1992 presidential campaign and used it again in a radio commercial aired for his wife Hillary Clinton's unsuccessful 2008 presidential primary campaign. Douglas Schoen has called Trump's use of the phrase "probably the most resonant campaign slogan in recent history", citing majorities of Americans who believed that the country was in decline.The slogan became a pop culture phenomenon, seeing widespread use and spawning numerous variants in the arts, entertainment and politics, being used by those who support and oppose the presidency of Donald Trump. Since its popularization in the 2010s, the slogan is considered a loaded phrase. Multiple analytic journalists, scholars, and commentators link it to racism in the United States, regarding it as dog-whistle politics and coded language. The slogan was also at the center of two events originally reported inaccurately in most media outlets, the alleged assault of Jussie Smollett and the January 2019 Lincoln Memorial confrontation.