Stella D'oro is an American brand of cookies and breadsticks owned by Snyder's-Lance. Stella D'oro means "star of gold" in Italian, and the cookies are inspired by Italian baking. Its products include breadsticks, Swiss Fudge and other cookies, biscotti, and their S-shaped breakfast treats.The Stella D'oro Biscuit Company was established in 1930 by Italian immigrant Joseph Kresevich. The family also operated a restaurant next door to its manufacturing facility on West 237th Street at the north end of Kingsbridge in the Bronx, New York City. In 1992 the family sold the business for $100 million to Nabisco, which became part of Kraft Foods in 2000. In 2006, Kraft sold Stella D'oro to the private equity firm Brynwood Partners for $17.5 million. Brynwood in turn sold the company to Lance in 2009 for $23.9 million.