The O2 Joggler is a computing appliance which was sold by O2 in the United Kingdom. Manufactured by OpenPeak and based on their OpenFrame product, the Joggler's main selling point was its shared calendar application and was aimed at organising family life. It was marketed under the slogan "Your new fridge door".Launched in April 2009, the Joggler was met with mixed reviews, largely praising the hardware and its potential, but critical of the software and focus of the device. The Joggler's launch price of £149.99 was cut to £99.99 by November 2009, with a radio feature added in association with Pure Digital.After a year on the market the App Shop was launched, and the price was dropped again to £49.99. Although touted as a special offer, this price was maintained until remaining stock was depleted. The low cost, combined with the high quality components and dissatisfaction in the software, has fostered a hacker community, and there are now a number of new applications and operating systems available for the device.During April and May 2012, users running the official operating system received a 'sunset update' which removed all O2 branded applications - including the internet radio, the shared calendar, the ability to send text messages, and two more of the six reasons O2 originally gave to buy one - but expanded the number of installed apps. Once the new firmware is applied, O2 will no longer offer technical support.O2 acknowledged the work of the hacker community in their web page describing the update.