Grupo Innovasport operates, as of November 2023, 200 activewear and sporting goods stores and superstores across Mexico. 114 were branded Innovasport, 75 Innvictus and 13 Over Time.The target market of Innvictus are sneakerheads, i.e. fans of sneakers with a focus on tennis shoes, accessories and urban casual wear, categories that have grown exponentially in recent years. Innvictus stores offer exclusive footwear from brands such as Jordan, Nike, Adidas, Puma, etc., and special events such as sneaker trading days.