Laneige (Hangul: 라네즈) is a South Korean cosmetics brand launched by Amore Pacific in 1994. Its name comes from the French "la neige", which translates to "the snow". The brand's flagship products include its Water Bank skin care line, Water Sleeping Mask, BB Cushion foundation and two-tone lipsticks. The brand's central concept is based on its Advanced Water Science technology, an emphasis on skin hydration. Laneige is noted by its parent company as one of their first brands to be launched and find popularity outside Korea.