A tape measure or measuring tape is a flexible ruler used to measure size or distance. It consists of a ribbon of cloth, plastic, fibre glass, or metal strip with linear measurement markings. It is a common measuring tool. Its design allows for a measure of great length to be easily carried in pocket or toolkit and permits one to measure around curves or corners. Today it is ubiquitous, even appearing in miniature form as a keychain fob, or novelty item. Surveyors use tape measures in lengths of over 100 m.