Pillow Pets are a brand of stuffed toys with Velcro straps which enable them to be converted from a decorative pillow into a stuffed animal. The toys are made from chenille. Pillow Pets were invented by Jennifer Telfer in 2003. They first gained success when Telfer personally sold the toys close to the Christmas season of that year. They would later become more successful through television advertising, where the company's famous slogan, "It's a pillow, it's a pet, it's a Pillow Pet!" was featured in every ad. Pillow Pets have been used for charitable fund raising.