Snap Inc.

Snap Inc.
	Logo since 2016
Formerly	Snapchat Inc. (2011–2016)
Company type	Public
Traded as	NYSE: SNAP (Class A)
Industry	Consumer electronics; Augmented reality;
Founded	September 16, 2011 (as Snapchat Inc.)
Founders	Evan Spiegel; Bobby Murphy;
Headquarters	Santa Monica, California, U.S.
Area served	Worldwide
Key people	Michael Lynton (chairman); Evan Spiegel (CEO); Bobby Murphy (CTO);
Products	Bitmoji; Snapchat; Spectacles; Looksery; Zenly;
Revenue	US$4.61 billion (2023)
Operating income	US$−1.4 billion (2023)
Net income	US$−1.3 billion (2023)
Total assets	US$7.97 billion (2023)
Total equity	US$2.41 billion (2023)
Owner	Evan Spiegel & Bobby Murphy (95.8% voting power combined) Tencent (45.43%)
Number of employees	5,289 (2023)
Subsidiaries	Snap Limited
Website	snap.com
	Footnotes / references;

Snap Inc. is a technology company, founded on September 16, 2011, by Evan Spiegel, Bobby Murphy, and Reggie Brown based in Santa Monica, California. The company developed and maintains technological products and services, namely Snapchat, Spectacles, and Bitmoji. The company was named Snapchat Inc. at its inception, but it was rebranded Snap Inc. on September 24, 2016, in order to include the Spectacles product under the company name.^[12]

The founders own a combined 95% of voting shares (Spiegel with 48% and Murphy with 47%), which are undiluted and transferable to the other when one retires or dies.^[11]

^ "Snap". Forbes.
^ Wagner, Kurt (February 21, 2017). "One way Snapchat's IPO will be unique: The shares won't come with voting rights". Vox.
^ "Picaboo: How to send naughty photos without getting caught". Shinyshiny.tv. 16 September 2011. Retrieved 15 November 2016.
^ "US SEC: 2023 Form 10-K Snap Inc". U.S. Securities and Exchange Commission. February 7, 2024. Retrieved February 7, 2024.
^ "Snap Inc". Snap Inc. 7 February 2024.
^ "SNAP GROUP LIMITED - Overview (free company information from Companies House)".
^ "Terms of Service – Snap Inc".
^ Wagner, Kurt (June 5, 2017). "Snap just acquired Placed, a company that tracks whether online ads actually lead to offline purchases". Vox.
^ "Job Application for Director, Marketing, Placed at Snap Inc". Archived from the original on 2018-02-12. Retrieved 2018-02-11.
^ Shim, David (November 2, 2017). "CEO Letter: Continued Independence, Investment, and Innovation". Placed Blog. Archived from the original on September 8, 2018. Retrieved February 11, 2018.
^ ^a ^b "Snap's Annual Report Reminds Investors Just How Much Power CEO Evan Spiegel Has". CNBC. February 22, 2018.
^ Stefansky, Emma (24 September 2016). "Snapchat Has Rebranded to Snap Inc., Is Now Selling Sunglasses". Vanity Fair. Retrieved 2020-04-08.

[1] "Snap". Forbes.

[2] Wagner, Kurt (February 21, 2017). "One way Snapchat's IPO will be unique: The shares won't come with voting rights". Vox.

[3] "Picaboo: How to send naughty photos without getting caught". Shinyshiny.tv. 16 September 2011. Retrieved 15 November 2016.

[4] "US SEC: 2023 Form 10-K Snap Inc". U.S. Securities and Exchange Commission. February 7, 2024. Retrieved February 7, 2024.

[5] "Snap Inc". Snap Inc. 7 February 2024.

[6] "SNAP GROUP LIMITED - Overview (free company information from Companies House)".

[7] "Terms of Service – Snap Inc".

[8] Wagner, Kurt (June 5, 2017). "Snap just acquired Placed, a company that tracks whether online ads actually lead to offline purchases". Vox.

[9] "Job Application for Director, Marketing, Placed at Snap Inc". Archived from the original on 2018-02-12. Retrieved 2018-02-11.

[10] Shim, David (November 2, 2017). "CEO Letter: Continued Independence, Investment, and Innovation". Placed Blog. Archived from the original on September 8, 2018. Retrieved February 11, 2018.

[CNBCSnap10K-11] "Snap's Annual Report Reminds Investors Just How Much Power CEO Evan Spiegel Has". CNBC. February 22, 2018.

[12] Stefansky, Emma (24 September 2016). "Snapchat Has Rebranded to Snap Inc., Is Now Selling Sunglasses". Vanity Fair. Retrieved 2020-04-08.

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