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Pet Rock

This article is about the rock. For the 1981 album by The Sinceros, see Pet Rock (album).
Pet Rock
The Pet Rock "Pet Carrier", which doubled as its packaging
TypeCollectible toy
Inventor(s)Gary Dahl
CountryUSA
Availability1975–February 1976

Pet Rock is a collectible toy made in 1975 by advertising executive Gary Dahl. They were rocks packaged in custom cardboard boxes[1] complete with ventilation holes and straw bedding imitating a pet carrier.[2] The fad lasted about six months, ending after a short increase in sales during the Christmas season of December 1975. Although by February 1976 they were discounted due to lower sales, Dahl sold over 1 million Pet Rocks for $4 each,[1] and became a millionaire.[3][4][5]

With his money, Dahl opened a bar named "Carry Nations" (in reference to radical temperance advocate Carrie Nation) in downtown Los Gatos, California. Dahl continued to work in advertising; however, he avoided interviews for years. He has said this was because "a bunch of wackos" harassed him with lawsuits and threats.

  1. ^ a b Cite error: The named reference LATobit was invoked but never defined (see the help page).
  2. ^ Cite error: The named reference bathroom was invoked but never defined (see the help page).
  3. ^ "Pet rock millionaire offers a new method to getting stoned". The Miami News. Associated Press. 1977-02-07. pp. 2A. Retrieved December 18, 2011.
  4. ^ "Between Pet Rock and a hard place". The Milwaukee Journal. 1988-11-15. pp. 2A. Retrieved December 18, 2011.
  5. ^ Olson, James Stuart (1999). Historical Dictionary of the 1970s. Greenwood Publishing Group. p. 284. ISBN 9780313305436.