Out-of-home advertising

Out-of-home (OOH) advertising, also called outdoor advertising, outdoor media, and out-of-home media, is advertising experienced outside of the home. This includes billboards, wallscapes, and posters seen while "on the go;" it also includes place-based media seen in places such as convenience stores, medical centers, salons, and other brick-and-mortar venues.

OOH advertising formats fall into six main categories: billboards, street, roads, highways, transit, and alternative.[1]

The OOH advertising industry in the United States includes more than 2,100 operators in 50 states representing the major out of home format categories.[citation needed] These OOH media companies range from public, multinational media corporations to small, independent, family-owned businesses. Currently, the United Kingdom and France are Western Europe's first and second largest markets for OOH, respectively. Data from Outsmart (formerly the Outdoor Media Centre), the UK's out-of-home advertising trade association, shows that digital out-of-home (DOOH) grew at a 29.7% CAGR from 2009 to 2014.[2]

  1. ^ "Outdoor Media Formats". oaaa.org. Archived from the original on 2009-06-21. Retrieved 2009-07-17.
  2. ^ "Propped by Digital Growth, Out-of-Home Advertising Holds Its Own in UK, France". Brief. eMarkerter. 15 October 2015. Archived from the original on 30 March 2016. Retrieved 20 March 2016.