Maybelline

Maybelline New York
Company typeSubsidiary
IndustryCosmetics
Founded1914 (1914) in Chicago as The Maybelline Company[1]
FounderThomas Lyle Williams
HeadquartersManhattan, New York City, U.S.
Area served
Worldwide
Key people
  • Trisha Ayyagari
  • (President, Global),[2]
  • Amy Whang
  • (President, US)[3]
Products
  • cosmetics
  • skincare
  • perfume
  • personal care
ParentL'Oréal
Websitewww.maybelline.com

Maybelline New York (formerly The Maybelline Company and Mabelline and Co.[1]), trading as Maybelline (/ˈmbɪˌln/ MAY-bih-leen), is an American multinational cosmetics, skin care, perfume, and personal care company, based in New York City. It was founded in Chicago in 1914,[1] and has been a subsidiary of French cosmetics company L'Oréal since 1996.[4]

  1. ^ a b c Wilson, Sheena; Carlson, Adam; Szeman, Imre (2017). Petrocultures: Oil, Politics, Culture. McGill-Queen's Press – MQUP. p. 110. ISBN 978-0-7735-5040-7. Retrieved 28 July 2017.
  2. ^ "Maybelline advertising & marketing assignments". adbrands.net.
  3. ^ "L'Oréal Appoints Amy Whang President of Maybelline New York, Garnier and Essie for the US". loreal.com. Retrieved 2023-07-31.
  4. ^ "L'Oreal Profile - NYJobSource.com". nyjobsource.com. Archived from the original on 2019-04-07. Retrieved 2007-12-20.