Fisher-Price

Fisher-Price, Inc.
Company typeSubsidiary
IndustryToys
FoundedJune 19, 1930 (1930-06-19)
FoundersHerman Fisher
Irving Price
Margaret Evans Price
Helen Schelle
Rebecca D. Fisher
Headquarters,
U.S.
ProductsBaby toys, dolls
Brands
RevenueDecreaseUS$1.07 billion (2020)
ParentQuaker Oats Company (1969–1991)
Mattel (1993–present)
Websitefisher-price.com
Footnotes / references
[1]

Fisher-Price, Inc. is an American company that produces educational toys for infants, toddlers and preschoolers, headquartered in East Aurora, New York. The company was founded in 1930 during the Great Depression by Herman Fisher, Irving Price, Helen Schelle, and Margaret Evans Price.

Notable Fisher-Price toys include the Little People toy line, Power Wheels, View-Master, Rescue Heroes, the Chatter Telephone, and the Rock-a-Stack. The company also manufactures a number of products and toys designed for infants.

Fisher-Price has been a wholly owned subsidiary of Mattel since 1993.

  1. ^ "Gross Sales of Mattels Fisher Price Brands Worldwide". Statista. Retrieved 15 June 2021.