This article may be too long to read and navigate comfortably. When this tag was added, its readable prose size was 26,000 words. (February 2020) |
Electronic cigarettes are marketed to smoking and non-smoking men, women, and children as being safer than cigarettes.[1] In the 2010s, large tobacco businesses accelerated their marketing spending on vape products,[2][3] similar to the strategies traditional cigarette companies used in the 1950s and 1960s.[4]
E-cigarette advertisements have had marketing messages containing pseudoscientific health claims.[5] Contrary to some advertisements, e-cigarette aerosol is not just water vapor and is not risk-free for nearby bystanders.[6][7] E-cigarette packages and advertisements require health warnings under US law, stating "WARNING: This product contains nicotine. Nicotine is an addictive chemical."[8] E-cigarettes are marketing, among other things, as a tool to get around smoke-free policies by allowing users to "smoke anywhere."[4]
Celebrity endorsements are used to encourage e-cigarette use.[9] E-cigarette products have appeared in movies, talk shows,[10] and music videos.[11] Sponsoring sporting events such as football, motor racing, golf, powerboat, and superbike racing are used as promotional tools for e-cigarettes.[12] Most vape shops mainly use social media marketing.[13] E-cigarette marketing tactics have the possibility to glamorize smoking and enticing children and never smokers, even when such outcomes are unintended.[14] E-cigarette marketing with themes of health and lifestyle may encourage youth who do not smoke to try e-cigarettes, as they may believe that e-cigarettes are less harmful and more socially acceptable.[15] This belief may decrease one's concerns relating to nicotine addiction.[15] E-cigarette advertising approaches have successfully spread to young adults and youth.[16] The money spent in e-cigarette marketing has been accompanied with a rise in vaping in young adults and youth.[17]
Containers for e-liquids (the liquid used in vape products) can seem tempting to children of all ages for many reasons.[18] For example, some e-liquids may have labeling or advertising that misleads youth into thinking the products are things they would eat or drink –like a juice box, piece of candy, or cookie.[18] In the US and many other countries, e-cigarettes are not subject to the same marketing and promotion restrictions that apply to traditional cigarettes and therefore can advertise on television and the internet.[19] Assertions of effectiveness as a quitting smoking tool have been seen in e-cigarette advertisements in the US, UK, and China, despite such assertions had not been supported by regulatory bodies.[20]
CrottyVyas2015
was invoked but never defined (see the help page).WasowiczFeleszko2015
was invoked but never defined (see the help page).ShieldsBerman2017
was invoked but never defined (see the help page).Grana2014
was invoked but never defined (see the help page).Keller2018
was invoked but never defined (see the help page).HeydariAhmady2017
was invoked but never defined (see the help page).EnglandAagaard2017
was invoked but never defined (see the help page).York2012
was invoked but never defined (see the help page).HuangKornfield2016
was invoked but never defined (see the help page).SussmanBarker2017
was invoked but never defined (see the help page).GranaLing2014
was invoked but never defined (see the help page).CTFK2018
was invoked but never defined (see the help page).Bach2018
was invoked but never defined (see the help page).FDA-Children-2018
was invoked but never defined (see the help page).GlantzBareham2018
was invoked but never defined (see the help page).Kalkhoran2016
was invoked but never defined (see the help page).