Asus

ASUSTeK Computer Inc.
Native name
華碩電腦股份有限公司
Huáshuò Diànnǎo Gǔfèn Yǒuxiàn Gōngsī
Company typePublic
TWSE: 2357
IndustryComputer hardware
Electronics
Networking hardware
FoundedApril 2, 1989 (1989-04-02)
Founders
  • Ted Hsu
  • M. T. Liao
  • Wayne Tsiah
  • T. H. Tung
  • Luca D. M.
HeadquartersBeitou District, Taipei,
Area served
Worldwide
Key people
  • Jonney Shih
    (Chairman & Chief Branding Officer)
  • Jonathan Tsang
    (Vice Chairman)
Products
RevenueIncrease NT$537.2 billion (2022)[1]
Decrease NT$12.9 billion (2022)[1]
Decrease NT$16.8 billion (2022)[1]
Total assetsIncrease NT$471 billion (2022)[1]
Total equityIncrease NT$226 billion (2022)[1]
Number of employees
17,000[2]
Websitewww.asus.com
Asus
Traditional Chinese華碩電腦股份有限公司
Simplified Chinese华硕电脑股份有限公司
Literal meaningASUS Computer Stock-share Limited Company
ASUS
Traditional Chinese華碩
Simplified Chinese华硕
Literal meaning"Chinese-Eminent"
Eminence of/by the Chinese people
(華人之碩; 华人之硕)

ASUSTeK Computer Inc. (/ˈss/,[3] /ˈss/,[4] /ɑːˈ-/,[5] /əˈ-/;[6] Chinese: 華碩電腦股份有限公司; pinyin: Huáshuò Diànnǎo Gǔfèn Yǒuxiàn Gōngsī; stylized as ASUSTeK or ASUS) is a Taiwanese[7] multinational computer, phone hardware and electronics manufacturer headquartered in Beitou District, Taipei, Taiwan. Its products include desktop computers, laptops, netbooks, mobile phones, networking equipment, monitors, Wi-Fi routers, projectors, motherboards, graphics cards, optical storage, multimedia products, peripherals, wearables, servers, workstations and tablet PCs. The company is also an original equipment manufacturer (OEM).

As of 2024, Asus is the world's fifth-largest personal computer vendor by unit sales.[8] Asus appears in BusinessWeek's "InfoTech 100" and "Asia's Top 10 IT Companies" rankings, and it ranked first in the IT Hardware category of the 2008 Taiwan Top 10 Global Brands survey with a total brand value of US$1.3 billion.[9]

Asus has a primary listing on the Taiwan Stock Exchange under the ticker code 2357 and formerly had a secondary listing on the London Stock Exchange under the ticker code ASKD.

  1. ^ a b c d e "ASUSTek Computer Inc. Annual Report 2022" (PDF). ASUSTek. 11 April 2023. Archived (PDF) from the original on 20 June 2023. Retrieved 20 June 2023.
  2. ^ "About ASUS". ASUS. Retrieved 1 July 2023.
  3. ^ "Jerry Shen Keynote – ASUS NovaGo Launch | Snapdragon Technology Summit". ASUS. 6 December 2017. Archived from the original on 25 November 2018. Retrieved 10 January 2018.
  4. ^ "How to pronounce ASUS". video. Engadget. Archived from the original on 18 February 2011. Retrieved 3 March 2011.
  5. ^ "How ASUS CEO pronounces ASUS". video.
  6. ^ "ASUS Commercial: don't say asses, say ASUS!". video.
  7. ^ "Asustek Computer Inc – Company Profile and News – Bloomberg Markets". Bloomberg.com. Archived from the original on 31 July 2020. Retrieved 23 July 2020.
  8. ^ "Gartner Says Worldwide PC Shipments Increased 0.3% in Fourth Quarter of 2023 but Declined 14.8% for the Year". Gartner. 11 January 2024. Retrieved 11 January 2024.
  9. ^ "2008 Top Taiwan Global Brands announced today(2008/10/23)". Brandingtaiwan.org. 23 October 2008. Archived from the original on 4 October 2011. Retrieved 1 June 2010.