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2017 Los Angeles Rams season

The 2017 season was the Los Angeles Rams' 80th in the National Football League (NFL), their 81st overall, their 51st in the Greater Los Angeles Area and their first under head coach Sean McVay. The Rams improved on their 4–12 record from the previous season. With a win over the Arizona Cardinals, the Rams ended a decade-long drought and clinched their first winning season since 2003 and first playoff appearance since 2004, when the club was based in St. Louis. The team played a game in London, England at Twickenham Stadium against the Arizona Cardinals in Week 7 as one of the NFL London Games. For the second consecutive year, the Rams started out in first place in the NFC West with a 3–1 record. The Los Angeles Rams also scored 107 points in the first three games of the season, the second highest in franchise history and a league leader. Furthermore, the team went from being dead last in total offense the previous season with an NFL-low 224 points to becoming the highest scoring team in the league in 2017 with an average of 29.9 points per game and 478 total points scored - tops in both categories. On Christmas Eve, the Rams defeated the Tennessee Titans 27–23 in a Super Bowl XXXIV rematch to clinch the NFC West for the first time since 2003 and their first playoff berth since 2004. This was also their first playoff appearance as the Los Angeles Rams since the 1989 season and their first division title as the Los Angeles Rams since the 1985 season. Their promising season came to an end as they were defeated by the No. 6 seed and defending NFC Champions, the Atlanta Falcons, 26–13 in the Wild Card Round. Coincidentally in the Rams' last playoff game in 2005, they were also beaten by the Falcons, which was the first time since 2003 that the Rams went one-and-done and their first Wild Card playoff loss since 2000. In the offseason, the Rams introduced a new logo, with the horns and the outline of the ram changing to white. It would be their logo for 3 years.