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Captive import is a marketing term and a strategy[1] for a vehicle that is foreign-built and sold under the name of an importer or by a domestic automaker through its own dealer distribution system.[2]
The foreign vehicle may be produced by a subsidiary of the same company, be a joint venture with another firm, or be acquired under license from a completely separate entity. The brand name used may be that of the domestic company, the foreign builder, or an unrelated marque entirely (this is one type of "badge engineering").
- ^ Ballance, Robert H.; Sinclair, Stewart W. (1983). Collapse and survival: industry strategies in a changing world. Routledge. p. 98. ISBN 9780043381083. Retrieved 28 June 2010.
- ^ Plunkett, Jack W. (2007). Plunkett's Automobile Industry Almanac. Plunkett Research. ISBN 9781593924010. Retrieved 29 October 2014.