Newsletter

A newsletter is a printed or electronic report containing news concerning the activities of a business or an organization that is sent to its members, customers, employees or other subscribers. Newsletters generally contain one main topic of interest to its recipients. A newsletter may be considered grey literature. E-newsletters are delivered electronically via e-mail and can be viewed as spamming if e-mail marketing is sent unsolicited.[1][2][3][4]

The newsletter is the most common form of serial publication.[5] About two-thirds of newsletters are internal publications, aimed towards employees and volunteers, while about one-third are external publications, aimed towards advocacy or special interest groups.[5]

  1. ^ newsletter (British English, American English): Cambridge English Dictionary, retrieved on 2017-05-18.
  2. ^ "History of publishing - the first newspapers". Britannica. Retrieved 2019-11-26.
  3. ^ Endres, Kathleen L. (2009). "Newsletters, Newspapers, Pamphlets". Journalism and Mass Communication, Volume 1. Encyclopedia of Life Support Systems. UNESCO. pp. 90–104. ISBN 978-1-905839-71-1.
  4. ^ Best Practices for Developing Effective E-Newsletter Content Archived 2018-01-28 at the Wayback Machine on the website of the University of Washington, retrieved on 2018-05-09.
  5. ^ a b Smith, Ronald D. (2004-09-15). Strategic Planning for Public Relations. Routledge. ISBN 9781135606077.