Corporate propaganda

Corporate propaganda refers to corporations or government entities that spread specific ideology in order to shape public opinion or perceptions and promote its own interests.[1] The more well known term, propaganda, refers to the spreading of information or ideas by someone who has an interest in changing another persons thoughts or actions. Two important early developers in this field were Harold Lasswell and Edward Bernays. Some scholars refer to propaganda terms such as public relations, marketing, and advertising as Organized Persuasive Communication (OPC).[2] Corporations must learn how to use OPC in order to successfully target and control audiences.

  1. ^ Meyers, Cayce (November 2015). "Reconsidering propaganda in U.S. public relations history: An analysis of propaganda in the popular press 1810–1918". ELSEVIER. 41 (4).
  2. ^ Bakir, Vian; Herring, Eric; Miller, David; Robinson, Piers (May 2019). "Organized Persuasive Communication: A new conceptual framework for research on public relations, propaganda and promotional culture". Critical Sociology. 45 (3): 311–328. doi:10.1177/0896920518764586. hdl:1983/3aac8ad9-fcb8-44c2-89f3-bb46c7156362. ISSN 0896-9205.