VF Corporation (formerly Vanity Fair Mills until 1969) is an American worldwide apparel and footwear company founded in 1899 and headquartered in Denver, Colorado. The company's more than 30 brands are organized into three categories: Outdoor, Active and Work. The company controls 55% of the U.S. backpack market with the JanSport, Eastpak, Timberland, and North Face brands.