Lego Ideas (formerly known as Lego Cuusoo and stylized in start case) is a website run by Chaordix and The Lego Group, which allows users to submit ideas for Lego products to be turned into potential sets available commercially, with the original designer receiving 1% of the royalties. It started in 2008 as an offshoot of the Japanese company Cuusoo, named after the Japanese word 空想 kūsō (daydream, fantasy).