JRSK, Inc., doing business as Away, is an American online and storefront luggage and travel accessories retailer. It is best known as a luggage designer, manufacturer and retailer. Away is based in New York City. Jen Rubio and Steph Korey started Away in 2015. The company has raised $31 million in financing. It is one of the highest funded female-backed startups.The company primarily sells products online, but also has brick and mortar locations. Away is a direct-to-consumer retailer, which allows the company to sell directly to consumers without third-party wholesalers or distributors. Its products are available throughout the U.S. and in Europe. The company has also released a book The Places We Return To and publishes the digital magazine Here and the podcast Airplane Mode.