Crown Royal a.k.a. Seagram's Crown Royal is a blended Canadian whisky brand created by Seagram and owned by Diageo since 2000. Production of Crown Royal is done at Gimli, Manitoba, while the blending and bottling of the whisky is done in a facility in Amherstburg, Ontario. The whisky was introduced in 1939 by Samuel Bronfman for the 1939 royal tour of Canada. The whisky was sold only in Canada until the 1960s, when it was first introduced to international markets. It is the top-selling brand of Canadian whisky in the United States.