Boden is a British clothing retailer selling primarily online and by mail order and catalogue. It was founded by Johnnie Boden in 1991 as a mail-order business. The company sells in several countries, with websites for the United Kingdom, the United States, Germany, and Australia. The value of Boden has been estimated at £300 million. In 2015 Boden had one outlet store in London Park Royal and announced plans to open a number of physical stores.