Adriano Goldschmied is an Italian fashion designer who focuses on denim jeans. He is known as "the Godfather of denim" and is the originator of “Premium denim”. Founder of Diesel, and created Replay, Gap 1969, Agolde, Goldsign, and AG Adriano Goldschmied. Goldschmied is Currently the Owner of House of Gold a creative Textile company with the purpose of bringing to the market innovative Fabrics