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Zest (brand)

Zest
Zest logo as of 2019
Product typeSoap, body wash
OwnerHigh Ridge Brands Company (United States, Canada, Puerto Rico)
Unilever (except United States, Canada, Puerto Rico)
CountryU.S.
Introduced1955 (1955)
MarketsU.S.
Previous ownersProcter & Gamble
Tagline"Zestfully clean!"
Websitewww.zest.com

Zest is an American brand of soap and body wash owned by High Ridge Brands for the United States, Canada and Puerto Rico and by Unilever for the rest of the world. It was originally introduced by Procter & Gamble in 1955[1] with the slogan "For the first time in your life, feel really clean."

  1. ^ Davis, Dyer; et al. (May 1, 2004). Rising Tide: Lessons from 165 Years of Brand Building at Procter and Gamble. Harvard Business Press. p. 426. ISBN 9781591391470. Retrieved 2013-05-07.