Twitch (service)

Twitch
Twitch logo 2019.svg
Screenshot
Twitch 2019.jpg
Type of site
Live streaming, streaming video
Area servedWorldwide
Founder(s)
ParentAmazon
URLtwitch.tv
Alexa rankIncrease 34 (April 2020)[1]
CommercialYes
RegistrationOptional
LaunchedJune 6, 2011 (2011-06-06)
Current statusActive

Twitch is a video live streaming service operated by Twitch Interactive, a subsidiary of Amazon.[2] Introduced in June 2011 as a spin-off of the general-interest streaming platform Justin.tv, the site primarily focuses on video game live streaming, including broadcasts of esports competitions, in addition to music broadcasts, creative content, and more recently, "in real life" streams. Content on the site can be viewed either live or via video on demand.

The popularity of Twitch eclipsed that of its general-interest counterpart. In October 2013, the website had 45 million unique viewers,[3]:38 and by February 2014, it was considered the fourth largest source of peak Internet traffic in the United States. At the same time, Justin.tv's parent company was re-branded as Twitch Interactive to represent the shift in focus – Justin.tv was shut down in August 2014. That month, the service was acquired by Amazon for US$970 million,[4][5] which later led to the introduction of synergies with the company's subscription service Amazon Prime. Twitch later acquired Curse, an operator of online video gaming communities and introduced means to purchase games through links on streams along with a program allowing streamers to receive commissions on the sales of games that they play.

By 2015, Twitch had more than 1.5 million broadcasters and 100 million viewers per month.[6] As of 2017, Twitch remained the leading live streaming video service for video games in the US, and had an advantage over YouTube Gaming.[7][8] As of May 2018, it had 2.2 million broadcasters monthly and 15 million daily active users, with around a million average concurrent users.[9][10] As of May 2018, Twitch had over 27,000 partner channels.[9][11]

  1. ^ "twitch.tv Competitive Analysis, Marketing Mix and Traffic - Alexa". www.alexa.com. Retrieved April 11, 2020.
  2. ^ Wawro, Alex (August 25, 2014). "Amazon to acquire Twitch". Gamasutra. UBM plc. Archived from the original on August 26, 2014. Retrieved August 25, 2014.
  3. ^ Cite error: The named reference :0 was invoked but never defined (see the help page).
  4. ^ Cite error: The named reference ceo-letteramazon was invoked but never defined (see the help page).
  5. ^ Cite error: The named reference :1 was invoked but never defined (see the help page).
  6. ^ Sarah Needleman (January 29, 2015). "Twitch's Viewers Reach 100 Million a Month". Wall Street Journal. Archived from the original on August 9, 2017. Retrieved August 4, 2017.
  7. ^ Perez, Sarah. "Twitch's concurrent streamers grew 67% in Q3, as YouTube Gaming declined". Archived from the original on November 8, 2017. Retrieved November 8, 2017.
  8. ^ Coldewey, Devin. "Streamers flock to YouTube Live, but the money (and crowd) is still at Twitch". Archived from the original on December 1, 2017. Retrieved November 27, 2017.
  9. ^ a b "55 Amazing Twitch Stats and Facts". DMR. June 15, 2015. Archived from the original on July 15, 2018. Retrieved July 15, 2018.
  10. ^ Perez, Sarah. "Twitch solidifies its lead with viewership up 21% in Q1, while YouTube Gaming drops". TechCrunch. Archived from the original on September 3, 2018. Retrieved September 2, 2018.
  11. ^ "Audience | Twitch Advertising". twitchadvertising.tv. Archived from the original on December 15, 2018. Retrieved December 11, 2018.

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