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The Morning Exchange

The Morning Exchange
Also known as
  • The Alan Douglas Morning Exchange (1972)
  • Today's Morning Exchange (1998–1999)
GenreBreakfast television program
Created byDonald L. Perris
William F. Baker
Presented byAlan Douglas (1972)
Don Webster (1972)
Fred Griffith (1972–1999)
Liz Richards (1972–1979)
Joel Rose (1972–1984, 1986–1990)
Jan Jones (1979–1983)
Randi Hall (1984–1986)
Lou Maglio (1984–1993)
David Moss (1985–1993)
Lee Jordan (1987–1993)
Jon Loufman (1990–1994)
Liz Claman (1991–1995)
Connie Dieken (1993–1998)
Mark Johnson (1993–1999)
Robin Swoboda (1998–1999)
Danita Harris (1998–1999)
Country of originUnited States
Original languageEnglish
No. of seasons27
Production
Production locationsCleveland, Ohio
Camera setupMulti-camera
Running time120 minutes (1972–1998)
60 minutes (1998–1999)
Original release
NetworkWEWS-TV
ReleaseJanuary 3, 1972 (1972-01-03) –
September 10, 1999 (1999-09-10)
Infobox instructions (only shown in preview)

The Morning Exchange (referred to as MX in shorthand) is an American morning television program that aired on WEWS-TV (channel 5) in Cleveland, Ohio from 1972 to 1999.

A highly rated and influential program, it was commonplace that on a typical day in the 1970s, over two-thirds of all television sets in the Cleveland market were tuned to The Morning Exchange. In 1975, ABC (of which WEWS is an affiliate) recognized the show's success and used MX as a template for their (then new) national morning show – creating Good Morning America.[1]