Teen Spirit (deodorant)

Teen Spirit
TeenSpiritStick.jpg
An earlier Teen Spirit Stick deodorant, with an "Orchard Blossom" scent
Product typeDeodorant/antiperspirant
OwnerColgate-Palmolive
CountryUnited States
Introduced1991 (1991)
MarketsWorldwide
Previous ownersThe Mennen Company (1991-1992)
WebsiteTeen Spirit

Teen Spirit is a deodorant, originally sold by Mennen, then Colgate-Palmolive (after Colgate-Palmolive acquired Mennen in 1992).[1]

Teen Spirit was first released by Mennen early in 1991, and with heavy advertising campaigns, it had soon "established a market niche" with teen girls.[2] Sales were boosted by the grunge band Nirvana's "Smells Like Teen Spirit", which Kurt Cobain inadvertently named after the deodorant.[3]

When Mennen was acquired by Colgate-Palmolive in 1992, the Teen Spirit brand was said to be the most popular product of its kind in the US, and was the favorite of nearly 1/4 of all teenage girls.[citation needed] Because of its immense popularity, Colgate-Palmolive planned to begin a new hair care line with the Teen Spirit name. The new hair care products were released in August and sold well, as expected.[4] The Teen Spirit name began to lose its share of the market, just as the song with the same name started to drop off the charts. Before long, the company was forced to drop the hair care line, but kept the deodorants. Today, all that is left of the Teen Spirit franchise is "Teen-Spirit Stick." Teen Spirit Stick is now only offered in two fragrances, Pink Crush and Sweet Strawberry. It is available in either the 1.4 or 2.3 ounce (40 or 69 gram) sizes.[5]

  1. ^ "Colgate History". Retrieved 20 January 2016. CS1 maint: discouraged parameter (link)
  2. ^ "Innovation still key for Mennen". 17 June 1991. Archived from the original on 21 October 2012. Retrieved 2006-07-03. CS1 maint: discouraged parameter (link)
  3. ^ "Kathleen Hanna on how she named 'Smells Like Teen Spirit'". ABC.net. 23 September 2016.
  4. ^ "Colgate Aims to Capture Teens". Archived from the original on 2013-01-25. Retrieved 2006-07-03. CS1 maint: discouraged parameter (link)
  5. ^ "Physlabs Store". Retrieved 2006-07-03. CS1 maint: discouraged parameter (link)