M1 Finance

M1 Holdings Inc.
TypePrivately held company
IndustryFinancial services
FoundedApril 20, 2015 (2015-04-20)
HeadquartersChicago, Illinois
Key people
Brian Barnes (Founder, CEO)
Electronic trading platform
Footnotes / references

M1 Holdings Inc. d/b/a M1 Finance is a broker that offers an electronic trading platform for the trade of financial assets including common stocks, preferred stocks, and exchange-traded funds. It provides margin lending, and cash management services including checking accounts and debit cards. The company receives revenue for payment for order flow.[2] It also provides robo-advisor services and has $3.5 billion in assets under management. It is headquartered in Chicago. M1 Plus is a membership program with a $125 annual fee for additional benefits.

  1. ^ "M1 Finance". Crunchbase.
  2. ^ Tritsch, Shane (March 28, 2019). "A Broker for the New App Economy". Crain Communications.