The Profit is an American reality television show broadcast on CNBC. On each episode Marcus Lemonis offers struggling small businesses capital investment and his expertise in exchange for an ownership stake in the company. The series premiered on July 30, 2013.[1] The second season premiered on February 25, 2014. The second part of season 2 returned October 2014. After a successful season 2 with ratings going up +115% from last year's first season, the third season premiered Tuesday May 12, 2015.[2][3]
Businesses submit applications to be visited by Marcus. Marcus meets with the owners, observes the business operations and investigates their financial records. Marcus will then evaluate the company and make an offer to buy a stake in the business over a handshake. Marcus will then assume 100% control to fix the business and make it profitable. This either leads to successful re-launches, or a falling out between Marcus and the owners.
- ^ "New Premiere Date & Time: CNBC Prime Premieres New Reality Series "The Profit" Tuesday, July 30th at 10PM ET/PT". The Futon Critic. June 11, 2013. Retrieved February 26, 2014.
- ^ "The Profit: Special Announcement".
- ^ "UPDATE: CNBC Orders More 'The Profit'".