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Keebler Company

Keebler Company
IndustryFood processing
FoundedPhiladelphia, Pennsylvania, U.S. (July 19, 1853 (1853-07-19))
FounderGodfrey Keebler
HeadquartersBattle Creek, Michigan, U.S.
Area served
Ice cream
ParentUnited Biscuits (1974–1995)
Flowers Industries
Kellogg's (2001–2019)
Ferrero SpA (2019–present)

The Keebler Company is an American cookie and former cracker manufacturer. Founded in 1853, it has produced numerous baked snacks.[1] Keebler had marketed its brands such as Cheez-It (which have the Sunshine Biscuits brand), Chips Deluxe, Club Crackers, E.L. Fudge Cookies, Famous Amos, Fudge Shoppe Cookies, Murray cookies, Austin, Plantation, Vienna Fingers, Town House Crackers, Wheatables, Sandie's Shortbread, Chachos and Zesta Crackers, among others. The cookie and cracker lines were separated when Kellogg's sold the cookie line and the rights of the Keebler name to Ferrero SpA.[2] The cracker lines are now marketed under the Kellogg's or Sunshine names. The Keebler slogans are "Uncommonly Good" and "a little elfin magic goes a long way". Tom Shutter and Leo Burnett wrote the familiar jingle.[1] The Kellogg Company sold Keebler to the Italian-owned Ferrero SpA in 2019.[3][4][5]

  1. ^ a b "Keebler Brilliant Marketing Pte Ltd Keebler". Archived from the original on April 2, 2010. Retrieved April 9, 2010.
  2. ^
  3. ^ Reddy, Arjun. "Kellogg has agreed to sell its Keebler and Famous Amos businesses to Ferrero for $1.3 billion". Business Insider. Insider Inc. Retrieved April 2, 2019.
  4. ^ Yu, Douglas. "Ferrero Enters U.S. Snack Aisle With $1.3 Billion Acquisition Of Kellogg's Brands". Forbes. Forbes Media LLC. Retrieved April 2, 2019.
  5. ^ "Kellogg gets out of cookie business by selling Keebler, Famous Amos brands". WXIN. April 1, 2019. Retrieved October 13, 2019.