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Instant Brands

Instant Brands Inc.
FormerlyDouble Insight Inc.
Corelle Brands
Company typePrivate
IndustryKitchen appliances
Founded2009
FounderRobert Wang and Yi Qin
Headquarters,
US
Products
  • Instant Pot
  • Instant Pot Accu
  • Instant Vortex Air Fryer
  • Instant Vortex Oven
  • Instant Ace
  • Instant Omni
Brands
OwnerCentre Lane Partners
Websitecorporate.instantbrands.com Edit this at Wikidata

Instant Brands Inc. (formerly Double Insight Inc. and Corelle Brands) is a company selling a range of kitchen appliances. The company was founded by Robert Wang, Yi Qin, and three other Canadian partners in 2009.[1] They are the distributor and designers of the Instant Pot and other products sold under the Instant Brands name.[2]

Its subsidiaries were merged and consolidated under the title "Instant Brands". The company is headquartered in Downers Grove, Illinois. Instant Brands and its affiliates design, manufacture and market small kitchen appliances worldwide.

The company's original and primary products are electronically controlled, combined pressure cookers and slow cookers. The original cookers are marketed as 6-in-1 or more appliances designed to consolidate the cooking and preparing of food to one device (multicooker). The brand has since expanded to include non-pressure slow cookers, sous-vide immersion circulators, blenders, air fryers, and rice cookers.

  1. ^ Murphy, Jessica (6 March 2017). "How a cooker developed a cult following". BBC News. Archived from the original on 23 November 2017. Retrieved 26 November 2017.
  2. ^ "Double Insight Inc. recalls Instant Pot Smart Pressure Cooker". healthycanadians.gc.ca. Archived from the original on 22 December 2017. Retrieved 26 November 2017.