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GoPro

This article is about the company. For the song, see Ride On (Texas Hippie Coalition album).
GoPro, Inc.
FormerlyWoodman Labs, Inc.
Company typePublic
Industry
Founded2002 (2002)
FounderNick Woodman
Headquarters
San Mateo, California
,
U.S.
Area served
Worldwide
Key people
Products
RevenueDecrease US$1.01 billion (2023)
Decrease US$−75 million (2023)
Decrease US$−53 million (2023)
Total assetsDecrease US$968 million (2023)
Total equityDecrease US$556 million (2023)
OwnerNick Woodman (64%)[1]
Number of employees
930 (2023)
Subsidiaries
Websitegopro.com
Footnotes / references
[2]

GoPro, Inc.[3] (marketed as GoPro and sometimes stylized as GoPRO) is an American technology company founded in 2002 by Nick Woodman. It manufactures action cameras and develops its own mobile apps and video-editing software. Founded as Woodman Labs, Inc, the company eventually focused on the connected sports genre, developing its line of action cameras and, later, video editing software. It is based in San Mateo, California.

It developed a quadcopter drone, Karma, released in October 2016. In January 2018, Karma was discontinued.[4] Also in January 2018, the company hired JPMorgan Chase to pursue the option of selling the company.[4] However, a month later, the CEO denied this. GoPro has continued its business of manufacturing action cameras.[5]

GoPro frequently partners with athletes, the company has partnered with Kelly Slater, Jimmy Chin, and Jonas Deichmann.[6][7][8] In 2016, GoPro had 160 athletes on its payroll.[9]

  1. ^ "2022 Proxy". U.S. Securities and Exchange Commission. April 19, 2022.
  2. ^ "GoPro Inc. 2023 Annual Report (Form 10-K)". U.S. Securities and Exchange Commission. February 9, 2024.
  3. ^ "FORM S-1 REGISTRATION STATEMENT – GOPRO, INC". U.S. Securities and Exchange Commission. Retrieved May 21, 2014.
  4. ^ a b "GoPro is reportedly putting itself up for sale". The Verge. Retrieved January 8, 2018.
  5. ^ Sean O'Kane (February 2, 2018). "GoPro's holiday season was even worse than the company predicted". The Verge. Retrieved 2019-09-10.
  6. ^ Wingfield, Nick (2014-01-31). "GoPro Sees Opportunity in Its Amateur Daredevils". The New York Times. Retrieved 2023-12-12.
  7. ^ "Jonas Deichmann – Das Limit bin nur ich". Filmjournalisten.de (in German). 2022-05-19. Retrieved 2023-12-12.
  8. ^ Scott, Michael (2021-10-16). "GoPro Athletes". GoPro. Retrieved 2023-12-12.
  9. ^ Visser, Nick (2016-05-23). "Inside GoPro's Family Of Athletes, A Horde Of The Fearless". HuffPost. Retrieved 2023-12-12.