Flybuys (Australia)

flybuys (Australia)
Flybuys (Australia) card.jpg
Entity: Loyalty program
Established: 1994
No. cardholders: Over 10 million
Owner: Coles Group (50%)
Wesfarmers (50%)
Major retailers: Coles, Coles Express, Kmart, Target, Liquorland, First Choice Liquor
Major rewards: Gift cards, merchandise

flybuys is an Australian loyalty program owned and operated by Coles and Wesfarmers, with the main participating retail outlets being Coles Supermarkets, Coles Express,[1] Kmart, Liquorland, First Choice Liquor and Target stores.

It is one of Australia's largest loyalty programs, with over 10 million flybuys cardholders[2] in over 5.5 million Australian households.[3] Members earn points from household consumer purchases (and through credit card use) and subsequently exchange points for gift cards, merchandise, flights and other rewards.

  1. ^ "Coles buys out FlyBuys". Inside Retailing. 16 February 2011. Archived from the original on 19 February 2011. Retrieved 16 February 2011.
  2. ^ Miletic, Daniella (1 February 2010). "Consumer loyalty gets short shrift". The Age. Melbourne. Retrieved 1 February 2010.
  3. ^ "Fast Facts" (PDF). flybuys. 2010. Archived from the original (PDF) on 23 March 2012. Retrieved 1 February 2010.