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Driscoll's

Driscoll's, Inc.
Company typePrivate
Industry
  • Consumer products
  • Agricultural producers
Founded1904 as Banner Berry Farm's Brand
FoundersDick Driscoll, Ed Reiter
HeadquartersWatsonville, California, USA
Key people
CEO Miles Reiter, Chairman of the Board
ProductsStrawberries, raspberries, blackberries and blueberries.
Websitewww.driscolls.com

Driscoll's is a California-based seller of fresh strawberries and other berries. It is a fourth-generation family business that has been in the Reiter and Driscoll families since the late 1800s.[1] In 2017, it controlled roughly one-third of the $6 billion U.S. berry market.[2] Headquartered in Watsonville, California, Driscoll's develops proprietary breeds of berries and then licenses them exclusively through approved growers.[2]

  1. ^ "Driscoll's Aims to Hook the Berry-Buying Shopper". The New York Times. September 6, 2016.
  2. ^ a b Goodyear, Dana (August 14, 2017). "Strawberry Valley". The New Yorker. Retrieved August 16, 2017.