Dollar Cravings (or $1 Dollar Cravings[1][2]) is the value menu of American fast-food restaurant Taco Bell. Dollar Cravings was launched August 18, 2014 in reaction to the new McDonald's and Wendy's value/dollar menus.[3][4][5][6] The current menu contains 13 food items.[3][4][7] Dollar Cravings replaced Taco Bell's previous value menu Why Pay More.[5][6][8][9][10] A Taco Bell spokesperson said few of the food items from the Why Pay More menu will remain in Dollar Cravings.[11]
On March 10, 2016, Taco Bell introduced a breakfast value menu.[12][13][14]