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Native name | 배달의 민족 |
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Industry | Food Delivery |
Founder | Kim Bong-jin (businessman) |
Headquarters | Seoul , South Korea |
Area served | South Korea |
Key people | Kim Beom-Joon (CEO) |
Products | Baedal Minjok Application |
Baedal Minjok (Korean: 배달의 민족; Hanja: 配達의 民族; RR: Baedalui Minjok; lit. Nation of Delivery) is a South Korean food delivery company. Baedal Minjok is owned by Woowa Brothers Corp.[1] The company's revenue in 2020 was KRW 1.09 Trillion (US$960 Million).[2] In March 2021, Woowa Brothers Corp. and the Baedal Minjok brand were acquired by Delivery Hero.
Baedal Minjok is the largest food delivery application in South Korea.[1] The South Korean delivery market is one of the largest in the world, worth US$8.6 billion in 2019.[3] In the single month of August 2020, the industry recorded US$1.05 billion of sales.[4]
On April 12, 2021, Baedal Minjok announced the launch of a new product, 'Baemin 1 (one)' for gig workers.[5]