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Baedal Minjok

Baedal Minjok
Native name
배달의 민족
IndustryFood Delivery
FounderKim Bong-jin (businessman)
Headquarters
Seoul
,
South Korea
Area served
South Korea
Key people
Kim Beom-Joon (CEO)
ProductsBaedal Minjok Application

Baedal Minjok (Korean배달의 민족; Hanja配達의 民族; RRBaedalui Minjok; lit. Nation of Delivery) is a South Korean food delivery company. Baedal Minjok is owned by Woowa Brothers Corp.[1] The company's revenue in 2020 was KRW 1.09 Trillion (US$960 Million).[2] In March 2021, Woowa Brothers Corp. and the Baedal Minjok brand were acquired by Delivery Hero.

Baedal Minjok is the largest food delivery application in South Korea.[1] The South Korean delivery market is one of the largest in the world, worth US$8.6 billion in 2019.[3] In the single month of August 2020, the industry recorded US$1.05 billion of sales.[4]

On April 12, 2021, Baedal Minjok announced the launch of a new product, 'Baemin 1 (one)' for gig workers.[5]

  1. ^ a b "South Korean food delivery startup Woowa Bros lands $320 million investment". Reuters. 2018-12-20. Retrieved 2021-03-30.
  2. ^ "Sales of top food delivery app Baemin nearly double in 2020 on pandemic". Yonhap News Agency. March 30, 2021.
  3. ^ 김, 덕현 (2020-11-10). "S. Korea to decide on Delivery Hero's acquisition of Woowa next month". Yonhap News Agency. Retrieved 2021-03-30.
  4. ^ "South Korean food delivery gets a government-backed challenger". Nikkei Asia. Retrieved 2021-03-30.
  5. ^ "배달의민족도 '1주문 1배달' 확대... "배민1(one)" 출시". 미디어SR (in Korean). 2021-04-12. Retrieved 2021-04-26.