2010s in fashion

Women wearing formal outfits[clarification needed] at a 2015 fashion show

The 2010s were defined by hipster fashion, athleisure, a revival of austerity-era period pieces and alternative fashions, swag-inspired outfits, unisex early 1990s style elements influenced by grunge[1][2] and skater fashions.[3] The later years of the decade witnessed the growing importance in the western world of social media influencers paid to promote fast fashion brands on Pinterest and Instagram.[4][5]

Popular global fashion brands of the decade included Abercrombie and Fitch, Adidas, Balenciaga, Ben Sherman, Burberry, Christian Dior, Coach, DSquared2, Dorothy Perkins, Fashion Nova, Forever 21, Gucci, H&M, Hollister, Hugo Boss, Lacoste, Louis Vuitton, Marks and Spencer, Michael Kors, Monsoon Accessorize, Nike, Nine West, Off-White, River Island, Supreme, Topman, Topshop, Uniqlo, Under Armour, and Vans.

  1. ^ "Return of 'Teen Spirit'? Grunge is back in fashion (and that's not a bad thing)". Retrieved July 28, 2014.
  2. ^ Gautama, Madhulika (July 22, 2014). "Grunge is the way to go". The Hindu. Chennai, India. Retrieved July 28, 2014.
  3. ^ "The Fall Trend We Can Really Get Behind". AskMen.
  4. ^ Thomas, Daniel (December 21, 2018). "How Instagram influencers would tackle the retail crisis" – via www.bbc.co.uk.
  5. ^ Harrison, Emma (November 7, 2018). "How would Instagram stars save M&S?" – via www.bbc.co.uk.